Big Data and Privacy – an Area of Conflict?

Prof. Reutterer, the project leader of ANITA, moderated a panel discussion with the experts Michael Platzer (, Nicolas March (REWE Digital), Michael Mrak (Casinos Austria) and Martin Fluch (A1 Digital) on the topic of Big Data and Privacy.

Big Data and Open Data are seen as the fuel for innovations and as the “new oil” of digital economy and society. Research and science, however, also benefit from digitization, because, for example, the previously inaccessible data sets can be combined. But these benefits are opposed by a growing sense of unease about sharing personal information and a growing interest in data protection. Big Data and marketing analytics seem to conflict with data protection. But is this skepticism justified? What are the advantages of Big Data and marketing automation for consumers? Do we have to entirely forego these advantages to protect our personal information?