Invitation: ANITA Workshop

Monday, January 20, 11:00 – 13:30
Vienna University of Economics and Business
TC.0.58, Teaching Center, Welthandelsplatz 1, 1020 Vienna

Dear Experts,

We would like to invite you to the expert workshop of the ANonymous bIg daTA (ANITA) project. ANITA aims to systematically examine and validate the feasibility of using artificial intelligence and advanced machine learning to generate synthetic data that preserve individual privacy as well as to retain enough substantive and statistical information to ascertain its usefulness for market(ing) research purposes. In the face of stricter data protection regulations within Europe (GDPR), the success of this approach would allow safe cross-organizational data sharing and thus facilitate data-driven innovation and research processes distributed across industries.

The aim of the workshop is to explore the topic of “Synthetic Data” from multiple perspectives and to create a collaborative dialogue around the following questions:

  1. Opportunity: Which type(s) of privacy-sensitive data assets are of interest for (market) research?
  2. Utility: What are requirements w.r.t. accuracy and representativeness for synthetic data?
  3. Legal: Which legal frameworks are to be considered for synthetic data generation?
  4. Trust: What is required to establish trust in synthetic data or other forms of privacy preservation (e.g., data minimization), in terms of accuracy and privacy?
  5. Communication: How are data synthetization and other forms of privacy preservation perceived by the general public?
  6. Ethics: Are there other ethical questions, aside from privacy, with respect to synthetic data?

The workshop will be conducted in the form of a carousel brainstorming, also known as rotating review, where the participants (in small groups) rotate through several topic-specific stations and collaboratively brainstorm written responses (e.g., on a chart paper) to the questions at each station. No pre-workshop preparation is necessary.

Workshop Agenda
11:00 – 11:10 Welcome and ANITA introduction.
11:10 – 11:20 Introduction to the carousel brainstorming technique. 11:20 – 13:10 Small group discussions (6 rounds).
13:10 – 13:30 Debriefing.

The workshop is free but requires registration by 15.01.2020. Space at the workshop will be restricted to 30 attendees. We would like to ask you for a short statement outlining why you are interested in the event when you register. To register or for further information, please email Olha Drozd (

We look forward to your participation!