at the Vienna University of Economics and Business
The ANITA collaboration invited experts and business leaders of various fields, to participate in our first project event, which is conducted in the form of a carousel brainstorming. ANITA aims to systematically examine and validate the feasibility of using artificial intelligence and advanced machine learning to generate synthetic data that preserve individual privacy as well as to retain enough substantive and statistical information to ascertain its usefulness for market(ing) research purposes. In the face of stricter data protection regulations within Europe (GDPR), the success of this approach would allow safe cross-organizational data sharing and thus facilitate data-driven innovation and research processes distributed across industries. The aim of the workshop is to explore the topic of “Synthetic Data” from multiple perspectives and to create collaborative dialogues.